Small business marketing
Small business marketing consultancy and marketing reports are two key services we provide. The research and analysis work we do as part of these services covers all sorts of areas that small business owners need to consider for marketing to work effectively – e.g. sales planning, content planning, website planning, and SEO.
Our focus is always to help small business clients generate quality enquiries and make more sales. Because the digital side is so complex, we often need to undertake marketing research and analysis before commencing marketing consultancy or planning work with small businesses.
Why use our small business marketing services?
A lot of small businesses have websites and do social media marketing, but often find that sales results from digital activity is very disappointing. This can be for all sorts of reasons. This is why our marketing research and marketing consultancy services are so beneficial for SMEs as we help identify issues and plan progression.
We understand the marketing challenges that small businesses are up against. Our marketing consultancy and research services have been devised to help small businesses overcome these challenges. The services are positioned to be affordable for the small business market.
Marketing reports – includes analysis and research.
By undertaking sales and marketing research and analysis we are able to identify issues and provide insight into how to make improvements and increase sales.
We provide a range of packages for this which include reports and feedback – these vary in price depending on the level of work required.
Once the reports have been produced we can work closely with small businesses to provide further marketing consultancy and planning services.
What does the sales and marketing analysis/ research include?
Sales, digital, marketing, SEO, content, social media, and offline marketing analysis are the areas that we cover with our analysis/ research services – as all these areas impact marketing and sales results. We also do competitor and marketplace analysis.
There are various different elements that we can look at. Every small business is different, and businesses require varying levels of analysis and research, so we tailor the work (and reports) to meet the requirements of the small businesses we work with. Examples of the type of work we can do is outlined below:
- Branding – design elements
- Competitor analysis
- Navigation/ structure and UX (user experience)
- Sales messaging, sales packages and pricing.
- Unique selling points (USPs)
- Content & copywriting
- CRO (conversion rate optimisation)
- SWOT analysis
- Keyword usage and keyword potential
- SEO & PPC potential (search engine optimisation & pay per click)
- Other marketing considerations & general issues
- Marketplace analysis/ research
- Offline marketing
What makes our marketing consultancy services so good for small businesses ?
We have extensive experience across sales, marketing, digital development, SEO content planning, social selling and copywriting. This is a very unusual and powerful mix. We also understand the small business market very well and we network heavily within the SME market.
Emma (the owner) provides the sales and marketing consultancy to small businesses. With over 20 years experience in the digital sector she is a highly knowledgable small business marketing consultant and she is also extremely well connected within digital/ marketing sectors.
Want your small business to make more sales? Get in touch with us to find out more about our marketing analysis, research and consultancy services.
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