How To Sell Online

Generally, we suggest small businesses should take a hybrid approach to sales and marketing  (combining offline and online activity). Ensuring the digital side incorporates strong digital sales foundations and a good sales strategy is very important.

There are lots of things that need to be taken into consideration when it comes to online sales. Many of these things only apply to digital, but there are some key elements of traditional sales that cross over into the online market.

These areas include identifying your USP’s (unique selling points), deciding on your target market, and defining typical customer personas.

Another fundamental element of the traditional sales process that should cross over into digital, is matching the benefits of products and/or services to customer needs.

The major difference is that in the online environment, there is often no sales-person. This means there is no-one to entice the customer to view products, or to liaise directly with the customer to ask questions, find out their needs, handle objections or close the sale.

These are key elements of the sales process and they are still important in digital sales.

So, understanding how to sell online, by finding ways to incorporate these elements in a digital manner, is one of the things that should lead to future online sales success. Sometimes, the focus needs to be primarily on generating enquiries that can lead to further communication. It all depends on the business, but whatever the case, most businesses will need a good digital sales strategy to succeed.

It is often very helpful for businesses to gain a real understanding of social selling and to create a social selling strategy as part of the overall digital sales strategy – this is because social selling can be a quick and relatively low-cost method of making sales when done effectively.

On top of this, there are all sorts of digital sales considerations to take into account. Different tactics will work for different businesses in digital. For example, the considerations that need to be taken into account for an Ecommerce site will be different to those for B2B service sales. Therefore, there is not one plan to fit all, and usually a tailored sales strategy is required.

Digital is a complex field. It is hard enough to get to grips with the basics, let alone more complex areas such as the digital sales process. This is why ours services could really help your business progress on the sales side.

Please contact us to find out more about our sales planning packages –

Prices start at £395 for our entry level Discovery Service which will give you insight into what level of sales planning is required.

Sales Planning Package rates are bespoke and tailored for individual clients depending on requirements – quotes available on request.