Develop your brand identity & brand image
Brand identity is how you want your brand to be perceived by others. An important element of creating a strong brand identity is having a great logo and design features so that visually you deliver a strong brand image. However, brand identity is much more than this. It is also about your “tone of voice”.
In the digital marketplace, the words that you use and what you say about your brand are probably more important than anything, as this is what entices people to click links, find out more and make enquiries! The words you use can also actually help your target audience to find you. In addition, the words you use, also help to develop your brand image. Your brand image is how your audience/ customers perceive your brand.
Keywords are key
Keyword planning is one of the most important factors in developing a strong digital brand and in promoting your brand successfully in the digital marketplace. Good use of keywords also helps greatly with your brand image.
We think a keyword plan should be one of the first things that you think about when developing your brand, as it will be used across so many areas – e.g. SEO, PPC, Social Media, Videos, Copywriting etc.
First and foremost, keywords will be used throughout your website. As your website sits centrally to everything else you do from a sales and marketing perspective, it needs to be built well, look good and read well! The better the keyword use, the more beneficial the website will be to you in so many different ways!
Why are keywords so important?
They help to build a strong brand image
They’re used in organic searches
They are used in PPC searches
They’re used in voice search
They’re used on social media
They’re used to search within websites
Your logo is likely to be the first thing your potential client sees
And first impressions count!
A really good logo will eventually promote your brand on its own
A strong logo signals a professional brand
- 1Creating good taglines is an art. They need to be clever but simple and short but say a lot.
- 2People will remember a good tagline
- 3Taglines help you define your brand message in one or two sentences